Agenda

8:00
Registration Opens
8:45
Welcome
9:00
10:15
Coffee Break and Snacks
10:30
11:30
Networking Lunch
12:30
1:30
3:00
Coffee Break and Snacks
3:15
4:30
Closing Remarks

Social Networking Strategies for Today’s Local Employment Marketers

The recession is coming to an end, companies are getting back on track and hopefully unemployment has started its downward trend. It wasn't too long ago when recruiters were fighting one another for the market's best candidates and that time will come again, sooner than we know it. What does the marketplace have in store for your company's employment marketing - and what is your organization doing to prepare itself to take advantage of today's technologies, innovations and strategies and put them to work for you.

Join us, as we explore the state of today's employment marketplace and how social networking has become a critical component in today's employment marketing strategies.

Learn:

  • Why you need to be participating in social networking and why you shouldn't avoid it
  • How social networking will assist you in managing your employment brand
  • How building talent networks will enhance the bottom line for recruiting
  • Why your CEO will see value in a social networking strategy

How to Socialize Your Talent Strategy: Making Social Media Matter

Twitter, Facebook, Myspace and 4,000 other social media tools. How do you use this social media stuff to recruit?

Using case studies and real world stories, Brett will share how social media can impact a recruiting strategy. By the end of the session, attendees will be able to:

  • Understand social media and social media technologies
  • Identify the benefits and risks associated with social media
  • Attract clients and candidates through social media
  • Connect with employees (especially Gen Y) with social media initiatives
  • Identify the social media strategy that best fits their organization

Social Recruiting: How Local Companies are Using Social Media

This interactive panel discussion will feature local practitioners using social media in their day-to-day recruiting efforts as well as subject matter experts using social media from a sales, marketing or branding capacity within each of their organizations. This session will help you to see the functional way others are using social media and how to apply similar strategies within your own organization. You'll also have the opportunity to direct specific questions to each of the participating panelists.

Round the Table – Answering Your Social Networking Questions

We know you are eager to learn how to incorporate social media into your overall employment marketing strategy and have a lot of questions on a wide variety of topics related to social media. Our round table session will enable every attendee to rotate through tables that will discuss set topics, enabling you to learn from the topical expert leader and from the other members of the group.

Keynote: Your Culture Defines Your Brand

Join us as Sebabi shares how HCSS used its culture to define and build its employer brand to become one of the most recognized small companies in Houston, while getting national attention in the largest circulated newspaper in the United States, the Wall Street Journal, as one of the Top 15 Small Workplaces in America.

You'll learn how to:
• Define your workplace culture
• Capture that culture and build your employer brand around it
• Use modern technology, social media, and traditional marketing to enhance your brand
• Attract and retain talent matching your company's culture
• Reduce your recruiting expenses‐‐all by strengthening your brand

2010 Recruitment Strategies for Success