Susan Burns
Chief Talent Strategist, Talent Synchronicity
As the Chief Talent Strategist of Talent Synchronicity, Susan Burns, works with you to deliver adaptive solutions, which align with your strategic business objectives. Weaving together a progressive strategy by combining recruitment technology, employment branding, talent planning, college relations, and P & L experience, professional Susan is a strong collaborative partner. Susan is a strong advocate of integrating social media to enhance engagement of prospective talent to advance your company’s brand equity and competitive positioning across the candidate – customer continuum.
Susan also serves as Executive Director for The Future of Talent Institute – a community of senior talent leaders influencing the future of talent. Through an annual retreat, practitioners come together to design guiding forecasts and strategies in the areas of talent acquisition, branding, knowledge management, employee development, and leadership.
Keynote:
Harnessing the true power of social recruiting is about nurturing active talent communities to enhance the relationship between candidates and your employment brand. When you succeed, you contribute directly to the success of the business strategy and differentiate the employment brand.
Is your recruiting strategy designed to meet yesterday’s needs, or tomorrow’s? The social web is a pathway to building sustainable talent communities and another tipping point in the evolution of recruiting. It also increases your organization’s competitive positioning. By integrating social recruiting into your talent attraction strategy you can transform your entire approach to recruiting and deliver increased value to the organization and strengthen your personal equity.
We’ll use our collective minds and develop a topline view of the interdependent elements critical to developing a leading-edge recruiting strategy positioned for a new decade.
From there we’ll dive deeper to develop a community-centric strategy that supports a sustainable and adaptive talent model.
You’ll learn about:
—Leveraging interdependencies to align talent and business strategies through an adaptive model.
—Identifying what it takes to attract talent to your community, engage them, and give them a reason to keep returning.
—Processes and supporting technologies that can help you convert a community member to a hire.
—Creating greater value for the organization and enhancing your personal equity through enhanced talent strategies.


