Spring Event

Social Networking for Today's Tampa Bay Employment Marketers

Wednesday, March 31st, 2010 - 8:00am - 5:00pm

Limited Attendance

About the Event

With over 350 million active users on Facebook and Twitter growing exponentially, social media and its power as a recruiting tool has become too large to ignore. Although creating a recruitment strategy that incorporates these new tools can seem like a daunting task, we've compiled the most experienced professionals in social media to ensure that you succeed in this process. Integrating Twitter, Facebook and other social media platforms into your recruitment process can seem overwhelming.

Join fellow Tampa Bay industry leaders at the Social Networking for Today's Tampa Bay Employment Marketers Recruitment Symposium to learn:

  • How-to Use Social Media to build relationships and recruit top talent
  • The importance of online employment marketing and branding to your recruitment strategies
  • How to monitor and manage online conversations
  • Current recruitment and employment marketing trends in Tampa Bay

In Tampa Bay's competitive recruitment world, any advantage could mean the difference between finding a perfect candidate in a timely fashion and spending months sifting through unqualified resumes. You can't afford to miss this local and cost effective opportunity to learn from local professionals, leaders and experts in your community about social networking and how to make it a successful and measurable tool to find great local talent.

Keynote Speaker

Susan Burns

Chief Talent Strategist, Talent Synchronicity

Susan Burns

As the Chief Talent Strategist of Talent Synchronicity, Susan Burns, works with you to deliver adaptive solutions, which align with your strategic business... (more...)

Agenda

8:00
Registration Opens
8:45
Welcome
9:00
Social Networking Strategies for Today's Local Employment Marketers
10:15
Coffee Break and Snacks
10:30
How to Socialize Your Talent Strategy
11:30
Networking Lunch
12:30
Social Recruiting: How Local Companies Are Using Social Media
1:30
Round the Table - Answering Your Social Networking Questions
3:00
Coffee Break and Snacks
3:15
Keynote: Harnessing the True Power of Social Recruiting
4:30
Closing Remarks

Social Networking Strategies for Today’s Local Employment Marketers

The recession is coming to an end, companies are getting back on track and hopefully unemployment has started its downward trend. It wasn't too long ago when recruiters were fighting one another for the market's best candidates and that time will come again, sooner than we know it. What does the marketplace have in store for your company's employment marketing - and what is your organization doing to prepare itself to take advantage of today's technologies, innovations and strategies and put them to work for you.

Join us, as we explore the state of today's employment marketplace and how social networking has become a critical component in today's employment marketing strategies.

Learn:

  • Why you need to be participating in social networking and why you shouldn't avoid it
  • How social networking will assist you in managing your employment brand
  • How building talent networks will enhance the bottom line for recruiting
  • Why your CEO will see value in a social networking strategy

How to Socialize Your Talent Strategy: Making Social Media Matter

Twitter, Facebook, Myspace and 4,000 other social media tools. How do you use this social media stuff to recruit?

Using case studies and real world stories, Brett will share how social media can impact a recruiting strategy. By the end of the session, attendees will be able to:

  • Understand social media and social media technologies
  • Identify the benefits and risks associated with social media
  • Attract clients and candidates through social media
  • Connect with employees (especially Gen Y) with social media initiatives
  • Identify the social media strategy that best fits their organization

Social Recruiting: How Local Companies are Using Social Media

This interactive panel discussion will feature local practitioners using social media in their day-to-day recruiting efforts as well as subject matter experts using social media from a sales, marketing or branding capacity within each of their organizations. This session will help you to see the functional way others are using social media and how to apply similar strategies within your own organization. You'll also have the opportunity to direct specific questions to each of the participating panelists.

Round the Table – Answering Your Social Networking Questions

We know you are eager to learn how to incorporate social media into your overall employment marketing strategy and have a lot of questions on a wide variety of topics related to social media. Our round table session will enable every attendee to rotate through tables that will discuss set topics, enabling you to learn from the topical expert leader and from the other members of the group.

Keynote: Harnessing the True Power of Social Recruiting

Harnessing the true power of social recruiting is about nurturing active talent communities to enhance the relationship between candidates and your employment brand. When you succeed, you contribute directly to the success of the business strategy and differentiate the employment brand. Is your recruiting strategy designed to meet yesterday’s needs, or tomorrow’s? The social web is a pathway to building sustainable talent communities and another tipping point in the evolution of recruiting. It also increases your organization’s competitive positioning. By integrating social recruiting into your talent attraction strategy you can transform your entire approach to recruiting and deliver increased value to the organization and strengthen your personal equity. We’ll use our collective minds and develop a topline view of the interdependent elements critical to developing a leading-edge recruiting strategy positioned for a new decade. From there we’ll dive deeper to develop a community-centric strategy that supports a sustainable and adaptive talent model. You’ll learn about: —Leveraging interdependencies to align talent and business strategies through an adaptive model. —Identifying what it takes to attract talent to your community, engage them, and give them a reason to keep returning. —Processes and supporting technologies that can help you convert a community member to a hire. —Creating greater value for the organization and enhancing your personal equity through enhanced talent strategies.

Register Today

2010 Recruitment Strategies for Success